Tissot PRX

The Tissot PRX is a legendary collection that originated in 1978 during the quartz revolution, offering an integrated bracelet sports watch at an accessible price point. After decades of dormancy, CEO Sylvain Dolla rediscovered the design in 2020 and relaunched it in 2021 to unprecedented success. The PRX name stands for 'Precise and Robust' with X representing 10 atmospheres of water resistance. Available in both quartz and automatic Powermatic 80 versions, the PRX features a distinctive barrel-shaped case, integrated bracelet, and waffle-pattern dial on automatic models. It has become one of the defining watches of the 2020s, rivaling luxury integrated bracelet watches at a fraction of the price.