Tissot is a Swiss watch manufacturer known for combining innovation with tradition, offering accessible Swiss-made timepieces. Positioned in the mid-range luxury segment, the brand is celebrated for its blend of quality, innovation, and affordability, embodying the motto 'Innovators by Tradition' and mission 'gold value at silver price'.
Tissot was founded in 1853 by Charles-Félicien Tissot, a gold case-fitter, and his son Charles-Émile Tissot, a watchmaker, in Le Locle, Switzerland. The father-son team converted their family home into a small workshop to produce pocket watches. Charles-Émile traveled to Russia in 1858, successfully selling their savonnette pocket watches across the Russian Empire, with the brand even gaining popularity in the Tsar's court. In 1929, during the global financial collapse, Tissot merged with Omega to form SSIH (Société Suisse pour l'Industrie Horlogère) under Paul Tissot-Daguette's leadership. This holding evolved through ASUAG (1983), SMH (1983-1998), and finally became the Swatch Group in 1998. Throughout its history, Tissot pioneered numerous innovations including the first mass-produced pocket watch, the first two-time-zone pocket watch (1853), the first anti-magnetic watch (1929-30), watches made from plastic (1971), stone (1985), mother of pearl (1987), and wood (1988), and the revolutionary T-Touch tactile watch technology (1999).
PRICE SEGMENT
Mid RangeMOVEMENT TYPES
MANUFACTURING
AssemblerSPECIALIZATIONS
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Switzerland1853 Unknown
1929 Unknown
1983 Unknown
1998 Unknown
Current The Swatch Group